Post by account_disabled on Feb 22, 2024 19:57:03 GMT 10
The from Google Trends for a week period around the Moz the Monster launch weeks on either side The top graph is US trends data and the bottom graph is UK. The large spike in the middle of the UK graph is November where you can see that interest in the search moz increased dramatically. However this spike fell off fairly quickly and US interest was relatively unaffected. period for Google Search Console impression and click data. First the US data isolated to just the keyword moz There was almost no change in impressions or clicks in the US market.
Now the UK data Here the launch spike in impressions is very clear and closely mirrors America Mobile Number List the Google Trends data. However clicks to Mozcom were like the US market unaffected. Hindsight is and we were trying to make decisions on the fly but the shortterm shift in Google SERPs had very little impact on clicks to our site. People looking for Moz the Monster and people looking for Moz the search marketing tool are not shockingly two very different groups. Ultimately the impact of this campaign was shortlived but it is interesting to see how quickly a SERP can rewrite itself based on the changing world especially with an injection of ad dollars.
At one point in UK results Moz the Monster had replaced Moz.com in over half of pageone organic spots and Top Stories an impressive and somewhat alarming feat. By December Moz the Monster had completely disappeared from US and UK SERPs for the phrase moz. New shortterm signals can rewrite search results but when those signals fade results often return to normal. So remember not to panic and track real bottomline results. Your crisis plan So how can we generalize this to other brand crises What happens when someone elses campaign treads on your brands hardfought territory Lets restate our step process Remember.
Now the UK data Here the launch spike in impressions is very clear and closely mirrors America Mobile Number List the Google Trends data. However clicks to Mozcom were like the US market unaffected. Hindsight is and we were trying to make decisions on the fly but the shortterm shift in Google SERPs had very little impact on clicks to our site. People looking for Moz the Monster and people looking for Moz the search marketing tool are not shockingly two very different groups. Ultimately the impact of this campaign was shortlived but it is interesting to see how quickly a SERP can rewrite itself based on the changing world especially with an injection of ad dollars.
At one point in UK results Moz the Monster had replaced Moz.com in over half of pageone organic spots and Top Stories an impressive and somewhat alarming feat. By December Moz the Monster had completely disappeared from US and UK SERPs for the phrase moz. New shortterm signals can rewrite search results but when those signals fade results often return to normal. So remember not to panic and track real bottomline results. Your crisis plan So how can we generalize this to other brand crises What happens when someone elses campaign treads on your brands hardfought territory Lets restate our step process Remember.